Mobile banking and how it can help your holiday business in Utah

Most consumers do their holiday shopping in both stores and online during the holiday season. But this year, with concerns about COVID-19, online shopping is expected to take center stage. Online retail sales are forecast to reach a record $189 billion, up 33% over last year’s levels, according to data from Adobe Analytics. Online sales could rise even further if another round of government stimulus checks are issued or if brick-and-mortar stores are forced to shut down anytime during the holiday shopping season.

Is your business prepared for this online surge? Having First Utah Bank in your corner for your mobile and business banking needs can help you stay on track. We’re committed to your success! We’d also like to share some tips to help the online side of your business be safe and successful this holiday season:

Don’t skimp on security

Make sure you’re taking all the steps you can to keep your data secure, starting with a strong and secure password policy. For more security tips, go to this link.

Keep things separate

Online traffic can be heavy during the holidays, so make sure that your internal network resources are kept separate from your online presence. In other words, make sure you don’t have POS terminals, video cameras and security, and wi-fi on the same network as your online retail operations. It can help prevent an all-encompassing attack.

Watch your mobile app
If you have an app that can be downloaded on to customers’ devices, it’s important to have your developers test that app regularly, to make sure it hasn’t been altered by hackers with malware. There are also patches and updates that are regular features of apps that should be applied regularly, in order to prevent cyber-tampering.

Attracting big customers for the holidays

Trying to attract customers who will spend more money on each order? The Small Business Trends website has some tips that can help in this regard.

Make it easy

Shoppers who go to many online stores want customer service to be reliable, easy and quick. They also want checkout to be an easy process and they want to receive regular updates on their order and delivery status. It’s especially important to keep customers informed of any possible delays.

Get personable

While some consumers prefer using online tools to get answers to questions or to resolve an issue with their order, others want to talk to a live person. Make sure that you’re offering both types of customer service. Either way, the customer experience should be a quality one. Customers should not have to face a long wait to get a response, electronically or over the phone. And they should reach a cheerful person who can resolve their issue in a timely manner.

Give valuable rewards

Do you have shopper rewards, perks or discounts? Consider sending out regular e-mails informing shoppers about any incentives you offer.

Have tech at hand
Be sure that you are using all the types of new technology that helps make e-commerce convenient to consumers. Purchasing on smartphones, store pick-up of online orders, or using a smart speaker like Alexa to make purchases can all be a part of your sales menu. Stay on top of trends so that your store remains competitive.

Mobile banking options for you

As a Salt Lake City business owner, First Utah Bank’s mobile banking services can make your life easier. It’s a way to manage your finances with an emphasis on security, speed and ease. With mobile banking, you can check account balances
, make deposits, view current day transactions, 
access Bill Pay, 
transfer funds between accounts, and 
find First Utah Bank locations and ATMs all over the Salt Lake Valley.

During the busy holiday season and beyond, our mobile banking services can help you save time, operate more efficiently and provide you with easy access to your company’s finances 24/7, from anywhere. Our convenient tools make it easy for your to focus on what you do best —running your company.

All you need to use mobile banking is to have at least one active deposit or loan account with First Utah Bank. You also need access to Internet banking through your device as well as a valid U.S. mobile phone number. If you have all of these ready to go, starting mobile banking is a snap.

Consider First Utah Bank for all of your business banking needs, including mobile banking solutions. Learn more at our mobile banking website, or call First Utah Bank at 801-308-2265.